| CATEGORY |
EXAMPLE |
| Marketing-related intangible assets |
Trademarks, trade names, service marks, newspaper mastheads, internet domain names, non-competition agreements. |
| Customer-related intangible assets |
Customer lists, order or production backlogs, customer contracts and customer relationships including non-contractual relationships. |
| Artistic-related intangible assets |
Plays, operas, ballets, books, magazines, newspapers, pictures, photographs. |
| Contract-based intangible assets |
Licensing and royalty agreements, advertising, construction, service or supply agreements, lease agreements, franchise agreements, employment contracts. |
| Technology-based intangible assets |
Patented technology, computer software, unpatented technology (know-how), databases, trade secrets such as secret formulas, processes, recipes, internet names and websites. |